The 2008 Read with Kids Challenge achieved overwhelming success in its first year with more than 16,000 participants logging 3.8 million minutes of reading. This year, the challenge is climbing to new heights with a goal of collectively logging 5 million minutes spent reading with children from April 1-June 30. Participants can register and log their minutes online at www.RIF.org/readwithkids.
Registrants can join individually, or new for this year, create a team of three or more adults. All participants will be entered to win a grand prize drawing of a Walt Disney World®; Resort vacation package from US Airways Vacations, US Airways gift cards, and other great prizes. The team determined by random drawing will win the opportunity to select a featured RIF program, as well as a school in their community, to receive a special children's book collection.
"US Airways is proud to team up with RIF to help children throughout the country discover the joy of reading and provide them with a better foundation for success," said Doug Parker, Chairman and CEO of US Airways.
US Airways—the official airline of RIF—is also encouraging customers, employees, and readers nationwide to support children's literacy by making a donation to RIF. Donors can receive a special edition of Off You Go, Maisy!–a children's book by best-selling author Lucy Cousins-and be eligible to receive up to 5,000 US Airways Dividend Miles.